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InMobi Case Study – Levi’s Curve ID Campaign
PDF(s): InMobi_Levis.pdfThe Challenge:Levi’s introduced a new line of jeans, “Curve ID”, which distinguishes itself by using a new fit system based on shape, not size. Madison Communications, digital...
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InMobi Case Study – Lancôme Perfume Launch
PDF(s): InMobi_Lancome.pdfThe Challenge:Lancôme, a globally recognized beauty brand, wanted to promote its latest perfume “Midnight Rose” to women, as well as drive attendance to the soft-launch...
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InMobi Case Study – Nokia Lumia Motion Activated Rich Media Campaign
PDF(s): InMobi_Nokia.pdfThe Challenge:As part of a multi channel campaign, Nokia wanted to build a mobile campaign that would be able to reach consumers in a relevant environment and educate them on...
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The RoomPlace Wins using Image-Based Offers
Teaser Image: Teaser Text: The RoomPlace, Midwest’s leading furniture retailer, switches from using SMS to RMM to manage their mobile marketing program. By sending out image-based promotions showcasing...
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Chicago Shakespeare Theater, Leo Burnett & Iris Mobile win the Super REGGIE...
Teaser Image: Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art...
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Google: Finnair drives awareness and response through the new Swipeable...
PDF(s): Case Study- Finnair 2012 (FI-EN).pdfGOALS - Introduce Chongqing, a new Asian destination - Test tablet as a supporting vehicle to drive sales - Expand sales to Asian destinations - Encourage...
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Google: More than 18% of all its unique users interact with Audi’s rich media ad
PDF(s): Case Study- Audi 2013 (DK-EN).pdfTeaser Image: GOALS• Stimulate deep brand engagement with new Audi A3 Sportback • Reinforce Audi’s slogan,“Vorsprung durch Technik” APPROACH• Created HTML5 rich...
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Google: Bethesda Softworks uses the innovative Branded Video ad format on the...
PDF(s): Case Study- Bethesda Softworks - Dishonored Aug 2012 (UK).pdfTeaser Image: GOALS• Raise awareness of upcoming launch of brand-new game Dishonored• Stimulate excitement through different touch...
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Google: Renault drives mobile forward with the launch of Europe’s pioneering...
PDF(s): Case Study- Renault 2012 (UK).pdfTeaser Image: GOALS• To overcome the mobile ad industry’s reporting discrepancies problem • To record video views and facilitate brand engagement APPROACH•...
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Google: Lancôme’s pioneering smartphone and tablet rich media campaign...
PDF(s): Case Study- LOreal Lancome 2013 (MENA-EN).pdfTeaser Image: GOALS• Promote product launch by engaging with clients in a new, interactive way • Drive effective brand recall by working across all...
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JUICE Mobile delivers engagement with innovative Mobile Flyer ad unit
Submitter's Company: JUICE MobileTeaser Image: Client Objectives:Highlight relevant and timely weekly deals to shoppers on the go Target Calgary Co-op shoppers who are in the vicinity of a storeDrive...
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Is TV advertising the most expensive radio advertising?
August 31, 2016Submitted by NexdA while ago, global mobile marketing leaders met at a MMA (Mobile Marketing Association) conference in London. At this event major brand representatives, like Coca-Cola,...
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InMobi Case Study – Nokia Lumia Motion Activated Rich Media Campaign
November 1, 2012The Challenge:As part of a multi channel campaign, Nokia wanted to build a mobile campaign that would be able to reach consumers in a relevant environment and educate them on the...
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Chicago Shakespeare Theater, Leo Burnett & Iris Mobile win the Super REGGIE...
June 7, 2013Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art...
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Google: Finnair drives awareness and response through the new Swipeable...
June 24, 2013GOALS - Introduce Chongqing, a new Asian destination - Test tablet as a supporting vehicle to drive sales - Expand sales to Asian destinations - Encourage competition registrationsAPPROACH...
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Google: More than 18% of all its unique users interact with Audi’s rich media ad
August 27, 2013GOALS• Stimulate deep brand engagement with new Audi A3 Sportback • Reinforce Audi’s slogan,“Vorsprung durch Technik” APPROACH• Created HTML5 rich media ad for tablets in DoubleClick...
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Google: Bethesda Softworks uses the innovative Branded Video ad format on the...
August 28, 2013GOALS• Raise awareness of upcoming launch of brand-new game Dishonored• Stimulate excitement through different touch points to coincide with trailer releaseAPPROACH• Employed new Branded...
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Google: Renault drives mobile forward with the launch of Europe’s pioneering...
August 28, 2013GOALS• To overcome the mobile ad industry’s reporting discrepancies problem • To record video views and facilitate brand engagement APPROACH• Designed tap-to-expand rich media creative •...
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Google: Lancôme’s pioneering smartphone and tablet rich media campaign...
August 28, 2013GOALS• Promote product launch by engaging with clients in a new, interactive way • Drive effective brand recall by working across all screens • Evaluate performance APPROACH• Created ad...
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